How I light my videos
If you’re just starting out with video production, lighting your video shoot can be tricky. There is a big difference in how our eyes perceive light compared to a camera lens.
Cameras need WAY more light to produce a quality image than you might imagine. But there are further nuances to light and shadow to consider when planning a video shoot.
The biggest favor you can do for yourself is to prepare and plan properly. We’ll guide you through the process we use to get the perfect lighting for all your videos.
Whether you’re doing photography or video, it’s a good idea to scout your location ahead of time. Consider the natural lighting entering through windows and casting shadows – be wary that weather can change quickly.
If you have an adequate set of lights (we'll get into what qualifies as adequate shortly), it's best to avoid natural light due to its volatile nature. Natural lighting can change in an instant if the sun decides to hide behind clouds, and for video, this can be a big issue as lighting changes from shot to shot.
The best shooting environment is one in which you have as much control over lighting as possible.
The ring light is a "professional" light. Many videos were shot using the ring light, which has produced huge changes. You can control whether white or yellow light is projected, as well as its brightness or darkness. This is ideal for fill light or for shooting in front of the subject.
The ideal setting is sunny and sunny, filling the entire room with as much natural light as possible. Then, place the ring light directly in front of you and pass the camera directly through the ring. You will use the light stand to create fill lights from the side, usually twisting them all the way to white.
Purchasing a ring light can be a big investment, but it will pay off in the long run by allowing you to take better pictures for your clients or your social media following. Ring lights for smartphones and DSLRs are becoming more affordable than ever, and their portability means you can carry them around with you to shoot in a variety of environments.
Whether you’re taking glamour portraits in a studio or macro shots of flowers and wildlife, adding a ring light to your lighting kit will dramatically improve your lighting options. It’s a must-have tool for amateur and professional photographers alike.